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"Is This Really The Future of Magazines or Why Didn’t They Just Use HTML 5? ..."

Fri, 28 May 2010 21:27:12 GMT

Is This Really The Future of Magazines or Why Didn’t They Just Use HTML 5?

I just downloaded the Wired iPad application, and like most iPad applications (and most magazines for that matter), I found myself bored with it within the first 20 minutes. I’m sure the content is engaging, I’m sure the articles are worth reading – but I stumped why I would chose this over the physical magazine itself, or their website for that matter. In fact, for reasons I’ll get into below, I’m starting to believe that the physical magazine’s “interface” is vastly superior to it’s iPad cousin.

However, what strikes me most about the Wired app is how amazingly similar it is to a multimedia CD-ROM from the 1990’s. This is not a compliment and actually turns out to be a fairly large problem…

1990’s Here We Come … Again

The only real differentiation between the Wired application and a multimedia CD-ROM is the delivery mechanism: you download it via the App Store versus buying a CD-ROM at the now defunct Egg Head store at your local strip mall. And I really mean that comparison. For all of the interactivity that was touted in the Flash prototype, what we’ve really ended up with is a glorified slide show. Instead of the “Next” and “Previous” buttons you might have been used to on those old CD-ROMs of yore, you instead swipe left and right to change pages (well *cough* images of pages).

There are certain interactive elements to the articles, but – and I apologize to all of the people who put in a lot of back breaking work into this – they’re pretty lame. Tapping on a button-looking element switches out part of the page with another image. You can drag your finger across certain images to make them sort of animate like a flipbook (and in truth, that’s what it is – a series of PNG or JPEG images). There are videos you can tap on to view fullscreen. There are audio clips that you can play. The interactivity in the Wired application is very 1990’s. I am not trying to be insulting either, it’s simply the truth. The Wired application has pretty much brought back image rollovers.

And that’s about the extent of the interactivity. Which makes me wonder if that should be the extent of it or should we be wanting more? I don’t have an answer to that, though my gut feeling is that there is a massive opportunity to reinvent the concept of a magazine – yet we end up with something akin to what the web was like in the mid to late 90’s. This basically boils down to a print designer’s vision of what the web should be like – but in this case it’s a print magazine person’s vision of what an interactive magazine should be like.

If you can think back that far, and you were doing web development during that time, you will glumly remember the frustration of web development driven by print design, where pages were essentially huge images cut and sliced and then reconstituted back into insane table structures for pixel perfect layouts. That’s what we’ve essentially gotten with the Wired app: a giant step backwards and a complete dismissal of the lessons we learned from that dark period of interaction design and development.

Holy Shit, That’s Big

With the Wired app weighing in at a whopping 500 megabytes – just 100 shy of a full CD-ROM – how do they intend to maintain new editions of the magazine? 500 MB is too large for a 3G download (no help from AT&T’s less than spectacular network performance) and for those with iPad’s with the smaller storage, each issue will take a significant chunk of space on the device. With no apparent means for managing which issues you keep on your device, this will become huge issue for a lot of people. Obviously they will fix this with updates to the application, but I’m still wondering what they were thinking to begin with. I’m hoping there were voices of dissent that pointed out the end product was not worth it’s weight in megabytes. A PDF version would have been a tenth of the size, though without the interactivity. But is the interactivity worth the 500MB price? I personally don’t think so.

Why is the magazine so large? Being the intrepid hacker that I am (*wink*) I mounted my jail broken iPad via AppleTalk and quickly tore into the app itself to see how it was constructed. Similar to the PopSci+ magazine application, each Wired issue is actually a bunch of XML files that lay out a bunch of images. And by “a bunch of images” I mean 4,109 images weighing in at 397MB.

Each full page is a giant image – there are actually two images for each page: one for landscape and one for portrait mode. Yes, I’m laughing on the inside too. There is no text or HTML, just one gigantic image. The “interactive” pieces where you can slide your finger to animate it are just a series of JPG files. When you press play on the audio file and see the progress meter animate? A series of PNG files.

Something is wrong with this picture. Something wrong and something very lazy and/or desperate.

Over Architect Much? (or How Desperation Ruins Good Ideas)

I have no inside knowledge on how the Wired app was produced, so the following is all conjecture on my part. That said, my guess is that Adobe sold Conde Naste on doing the thing in Flash. Our if Adobe didn’t do the selling, some Flash loving technologist at Conde Naste sold them on it. Either way, since Flash CS5 was going to be able to target the iPhone/iPad, they’d be able to publish the thing as it had been shown to the press. But then Steve Jobs came along and threw section 3.1.3 into the iPhone licensing terms and … well … Adobe and Conde Naste were pretty much fucked. So fast forward to this moment in time and the best short term solution they could come up with was some jury rigged XML based layout framework and an epic shit ton of images.

The Wired app isn’t alone in this weird architectural choice either. The PopSci+ magazine is based on a very similar architecture. There are also other magazines that work along the same lines, or simply go the route of PDFs with a customized PDF viewer application.

The problem with these XML + images architectures is that they are essentially reinventing HTML with no added benefit. When I showed the Wired app to a colleague of mine, someone I consider to be one of the top HTML/Javascript developers in NYC, his assessment was the same: Why the heck didn’t they use HTML5? We stepped through each “page” of the Wired application, looked at each interactive piece – but failed to find anything that ruled out the use of HTML and JavaScript.

The argument might be that it needs to be cross platform – the very thing Adobe and Conde Naste were banking on by going with Flash – but guess what? For all of the tablets about to fall on the heads of consumers in the coming years, each one of them uses WebKit. If anything was built for this type of application, it most certainly is WebKit. And even for harder interactivity puzzles – in terms of how do we do X and Y – one can easily hook into WebKit to enable that stuff that might otherwise be more difficult to do in straight HTML + CSS + JavaScript. I have yet to see anything in any magazine application on the iPad that would really require this though.

So why didn’t they choose HTML5 and build a custom viewer application around WebKit? It comes down to either a sense of desperation, a sense of Adobe overselling a bad idea or simply a dumb technology decision. Possibly all three. It certainly isn’t a development challenge and it certainly isn’t because WebKit isn’t capable. I had a thought that perhaps memory management was an issue, but by going with HTML5/WebKit, you wouldn’t be showing pages and pages of huge images – you’d actually be able to build those pages the right way. And doing it this way, in my professional opinion, the magazine itself would be slashed dramatically in size, as well as acting and reacting in ways familiar to people who’ve been browsing the web for the last 15+ years. Furthermore, the cost savings from a production standpoint would be drastically lower as Wired already maintains a staff of web developers. There wouldn’t be an impetus for Adobe to create some “solution” at Conde Naste’s expense and a lot of the great interactivity you saw in the YouTube videos of their prototype could very easily come to life.

But as it stands now, the Wired iPad app is even far behind their own website. That’s embarrassing. Did anyone at Conde Naste look at this and wonder why someone would choose to use this over their very own website? That iPad – unless you are in a subway – is constantly connected to the intertubehighway. That fact alone makes one wonder what the point of the whole thing is. Specifically since they’ve not done any sort of interactivity or visual presentation that I think anyone can say is amazing. Sure, it’s a print designers wet dream – but it really should be a consumer’s wet dream. And it most certainly is not that.

So, from a technical perspective, I think what we are looking at is the result of equal parts desperation and ignorance. Desperation on the part of Adobe to carry forward their relationship with Conde Naste in this new publishing market and ignorance on the part of their development team for ignoring the best solution to their “No Flash Allowed” problem: HTML5.

Is This The Future For Magazine Publishing?

I hope not.

I actually think it’s a huge step backwards and I think the wrong people are working on the problem – just like the wrong people were working on the web problem back in the day. Sure, we corrected course and we’re seeing the web done correctly more and more these days – but can the magazine publishing industry afford to get this wrong for any amount of time? Once could argue that the internet is quickly making their industry irrelevant. By the time an article is published in Time, I’ve read six or seven different takes on the same story on the web well before it hits the newsstands. I don’t think that’s a unique or new insight. But now you want me to download 500MB a month just so some print designer can have pixel perfect layouts with custom fonts?

Unfortunately, as long as Conde Naste allows Adobe to dupe them into believing Adobe has a solution, it’s going to fail. They need to go outside the box to get this right, and all the technology to do it is sitting right there in front of them. And they’ve been using it very well … until now when they’ve chosen not to even use it all.

Update

People have been mentioning that you can’t do application specific fonts with the WebKit browser. Not sure why.

Here is a simple iPad app that loads up a custom open type font, and then displays an html file in a UIWebView with that custom font: http://github.com/jawngee/iPadFontExample

–Is This Really The Future of Magazines or Why Didn’t They Just Use HTML 5?

March (reading) Madness on Scribd

Thu, 27 May 2010 23:43:36 GMT

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Scrollable image zoomDavid, one of our new team members, just fixed a long-st...

Tue, 25 May 2010 19:26:05 GMT

Scrollable image zoom

David, one of our new team members, just fixed a long-standing issue: You can now keep scrolling up and down when viewing a zoomed-in image: Finally all those long narrow infographics, comics and 4chan screencaps are readable!

While we were at it, we increased the maximum overall size of those images as well.

[Reposted from updates]

Affordable Web Design & Development

Thu, 21 Jan 2010 12:48:36 GMT

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· CMS Solutions to manage websites with Unlimited web pages.
· Open Source Development (WordPress, Joomla, Drupal, Oscommerce etc).
· eCommerce Websites / Online Shopping Websites.
· Google MAP/API/XML/AJAX integration.
· Affiliate Marketing/Price Comparison Websites.
· Product Catalogue Dynamic Websites.

Web Design:
· Website Design (div based)
· Flash Web Design
· Newsletter Design
· Logo Design
· Other Multimedia Services

Other services:
· Data Entry
· Content Writing
· Pay Per Click Management
· Search Engine Optimisation

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Best Regards,
Pallavi

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New Year's Resolutions, Scribd-style

Fri, 08 Jan 2010 01:34:41 GMT

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Happy 2010 from Scribd!

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Gobble Up Thanksgiving On Scribd

Tue, 24 Nov 2009 22:55:06 GMT

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Si vous voulez toujours me suivre...

Sun, 15 Feb 2009 21:36:30 GMT

... c'est par là que cela se passe maintenant :

www.le-dernier-bon-samaritain.fr

& for those who speak only English:

www.the-last-good-samaritan.fr

Parce que Gagner c est aussi partager...

Tue, 03 Feb 2009 13:13:18 GMT

Bonjour à Tous,

Vous avez tous reçu 15 000 mails des Différentes équipes qui espèrent, comme nous, participer en mars au Criterblog des Arcs.

Alors, celui-ci, l'équipe des Good Samaritans, le souhaite différent, et Fidèle à leur image, ont décider de faire un Vrai Don grâce à Vous !!!

Si Notre équipe est sélectionné pour aller aux Arcs, nous nous engageons à faire un Don à l'association TOUTES A L'ECOLE de 200 EUROS !!!

(Disclaimer: Je suis déjà membre et Donateur de l'association dont vous pouvez retrouver le Site Ici: www.toutes-a-l-ecole.com et le groupe Facebook ici http://www.facebook.com/group.php?gid=59920111421 )

De plus, entre le 10 Février et le Criterblog, nous utiliserons Notre Groupe (et notre Site Web dédié à l'équipe) pour continuer la Collecte pour cette association, et pendant les 2 jours du CriterBlog (21 et 22 Mars), nous porterons les couleurs de cette Association afin de lui donner encore plus de visibilité.

Alors, pour nous aider et les Aider: c'est simple, il faudrait dépasser les 1500 membres sur notre groupe (histoire d'avoir une belle avance quoi ;) ...) avant le 9 février à Midi.

1 - invitez Tous vos amis à s'inscrire au Groupe "Good Samaritans" sur Facebook (http://www.facebook.com/group.php?gid=72910617728) en utilisant la fonctionnalité d'invitation présent sur la page

2 - Invitez Tous vos amis à s'inscrire au Groupe "Good Samaritans" sur Facebook (http://www.facebook.com/group.php?gid=72910617728) en parlant de notre action sur votre blog (en n'hésitant pas utiliser le superbe image/logo de notre groupe Facebook).

et n'oubliez pas, parmi tous les inscrits à notre Groupe, si nous sommes sélectionné pour le Criterblog et que nous gagnons aux Arcs, l'un ou l'une de vous sera tiré au Sort pour gagner une semaine tout frais payés (Transports, Forfait, Materiels, Herbergement...) aux Arcs.

Merci à vous encore pour votre soutien !!!

The Last Good Samaritan is Awake...

Sat, 31 Jan 2009 09:35:15 GMT

The Last Good Samaritan is Awake...

Watch out for his comeback ;)

"Circuler, y'a rien voir..."

Wed, 07 Jan 2009 21:29:03 GMT

"Circuler, y'a rien voir..."

–Charles Liebert - Le bon Samaritain s'en va ailleurs...

@Vinvin - The Ecstasy of Gold

Wed, 07 Jan 2009 06:50:48 GMT

@Vinvin - The Ecstasy of Gold

Wishlist Item N#6 - RED ONE CAMERA

Mon, 05 Jan 2009 03:29:35 GMT

Wishlist Item N#6 - RED ONE CAMERA

Graal, Mythique, Unique

(Vous savez quoi faire... Quoi ? allez, si on ne peut même plus rêver ;op)

Wishlist Item N#5 - LG HS101 Led VideoProjecteur

Mon, 05 Jan 2009 03:17:07 GMT

Wishlist Item N#5 - LG HS101 Led VideoProjecteur

Petit, Puissant, Classy...

(vous savez quoi faire...)

Wishlist Item n#4 - Jet Pilot Chinese Helmet - Size XL

Mon, 05 Jan 2009 02:45:36 GMT

Wishlist Item n#4 - Jet Pilot Chinese Helmet - Size XL

Stylé, Rebel, Sobre...

(vous savez quoi faire... x 2, bah oui, pour ma passagère aussi ;p)

Wishlist Item N#3 - Digg Army Green Hoodie - Size M

Mon, 05 Jan 2009 02:25:08 GMT

Wishlist Item N#3 - Digg Army Green Hoodie - Size M

Geek, Direct, Hyppe ;)

(vous savez quoi Faire...)

Wishlist Item N#2 - Supreme Military Hooded Jacket - Size M

Mon, 05 Jan 2009 02:19:54 GMT

Wishlist Item N#2 - Supreme Military Hooded Jacket - Size M

Sobre, Stylé, Tranchant...

(vous savez quoi faire...)

Wishlist Item N#1 - ASOS Hooded Bomber Jacket - Size M

Mon, 05 Jan 2009 02:14:34 GMT

Wishlist Item N#1 - ASOS Hooded Bomber Jacket - Size M

Simple, Styllé, Efficace...

(vous savez quoi faire...)

(Image)

Sat, 03 Jan 2009 03:41:30 GMT

[Reposted from samden via kitten]

Stéphanie By the Bay - By Vinvin

Fri, 02 Jan 2009 09:38:06 GMT

Stephanie by the Bay from Vinvin on Vimeo.Stéphanie By the Bay - By Vinvin

Cyrille just launched a new video OVNI, where I see reference to his previous work in Bonjour America et l'influence de Peewee Herman.

I Allready à Fan !!!

---------------------------------------------------------------------------------

Cyrille Vient de lancer un nouvel Ovni Vidéo, mix de Bonjour America et de Peewee Herman ;)

Je suis déjà Fan !!

RELIGULOUS - by Bill Maher & Larry Charles

Thu, 01 Jan 2009 23:35:25 GMT

RELIGULOUS - by Bill Maher & Larry Charles

Bill Maher interviews some of religion's oddest adherents. Muslims, Jews and Christians of many kinds pass before his jaundiced eye. Maher goes to a Creationist Museum in Kentucky, which shows that dinosaurs and people lived at the same time 5000 years ago. He talks to truckers at a Truckers' Chapel. (Sign outside: "Jesus love you.") He goes to a theme park called Holy Land in Florida. He speaks to a rabbi in league with Holocaust deniers. He talks to a Muslim musician who preaches hatred of Jews. Maher finds the unlikeliest of believers and, in a certain Vatican priest, he even finds an unlikely skeptic.

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NDLR #EN : This move From Bill Maher and Production Team to put for Free the Movie on Google Video is just Brilliant.

They know that a large part of the movies Theathers and Movies Complexes won't show/program this flix, because of the manifestation and boycott religious fondamentalists will order/setup againt RELIGULOUS.

One Thing I'm sure about, The money they won't make in the Theaters, they will cash it with the DVD / VOD !!

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NDLR #FR : Ce que font Bill Maher et son Equipe de Production en mettant disponible gratuitement leur Film sur Google Video est tout simplement Brilliant.

Ils savent par avance que la large majorité des salles de cinéma et Complexes de cinema ne programmeront pas leur film, par peur de represailles et / ou boycott que mettraient en place les fondamentalistes religieux de tous Bords contre RELIGULOUS.

Je suis certain d'une Chose, l'argent qu'ils n'auront pu faire avec sa distrubution en cinema, ils le feront au Quintuple avec la vente des DVD / VOD !!!

From http://thankyou.thisisgrow.com/TFWA, a beautiful site selling t-shirts t...

Thu, 01 Jan 2009 22:39:10 GMT

From http://thankyou.thisisgrow.com/TFWA, a beautiful site selling t-shirts that has models that come to life. Click on a t-shirt and the model loads then begins to do something that you can interact with. My favorite was the big guy you can draw on, pictured here.

[Reposted from er]

via influent - dailymeh: Guy Batey, The Melancholy of Objects.

Thu, 01 Jan 2009 22:38:43 GMT

via influent - dailymeh: Guy Batey, The Melancholy of Objects.

[Reposted from patrix]

Improved events, 5 new imports

Tue, 30 Dec 2008 20:51:30 GMT

A few small updates before the year is over:

We've improved the user interface for posting events: it's now possible to specify an end date for multi-day events, and there's a calendar picker to make the selection easier.
You can add an event you see on Soup to your calendar application of choice by clicking the new button.
If you'd like to subscribe to all events posted to a particular Soup (like your own!) there's a feed for that at webcal://soup-domain/ics
New imports: Blip.fm, Venteria (events), Goodreads (reviews), Seesmic and 12seconds.tv
You can now also repost, react and share from your own Soup or your groups.

Have an awesome New Year's Eve!

[Reposted from updates]

Pretty much my Mantra these last 10 years...

Tue, 30 Dec 2008 20:39:44 GMT

[Reposted from dieJulia]

... And I Think, I'll keep it for the next 10... ;)

2008: A Year in Music Mixed By DJ Earworm

Tue, 30 Dec 2008 20:01:43 GMT

2008: A Year in Music Mixed By DJ Earworm

just WoW ;)

via Nicholas Patten

Twitten commandments

Tue, 30 Dec 2008 09:46:52 GMT

Twitten commandments

via David Armano

[Reposted from myriam]

Et si demain... Paroles de Bloggers pour 20 Minutes

Tue, 30 Dec 2008 09:37:51 GMT

Et si demain... Paroles de Bloggers pour 20 Minutes

Sur une idée de Benjamin Boccas et d'Emery Doligé, j'ai participé à un calendrier des 31 derniers jours de 2008, où chacun se devait d'ennoncer ses belles espérances pour "Demain"...

Et si Demain... Aimer différemment ne nous rendait plus différent ?

Nous ressentons tous cette différence que nous avons aux yeux des autres.... lorsque nous aimons ceux qui n'ont pas notre couleur de peau, ceux qui n'ont pas notre age, ceux qui n'ont pas la même religion que nous, ceux qui ont le même sexe que nous...

Tant de combats à mener, alors qu'ils ne devraient même pas exister...

Alors, en 2009, je veux être libre d'aimer qui je veux, comme je veux.

hum hum... cadeau de Noel ?? ;)

Sun, 28 Dec 2008 16:38:12 GMT

An Amazing Man are you going to finish strong? Nick Vujicic

Sun, 28 Dec 2008 10:45:58 GMT

An Amazing Man are you going to finish strong? Nick Vujicic

[Reposted from sosna]

Bobby Hutcherson - Montara (The Roots Remix)

Sun, 28 Dec 2008 10:42:15 GMT

Bobby Hutcherson - Montara (The Roots Remix)

[Reposted from t0x1c]

Quantum of Solace: The Complete James Bond Short Stories designed by Angus Hy...

Sun, 28 Dec 2008 10:42:06 GMT

Quantum of Solace: The Complete James Bond Short Stories designed by Angus Hyland & Fabian Herrmann

[Reposted from bookart]

Que Font les Influenceurs le samedi Soir - By @Clauer ;)

Sun, 28 Dec 2008 10:35:04 GMT

Que Font les Influenceurs le samedi Soir - By @Clauer ;)

Buddy, you make my day with this ;p

"Damien Jean, c'est mon rêve : Enooorme» Publié par Otto le 27/12/2008 11:14:0..."

Sat, 27 Dec 2008 13:03:26 GMT

Damien Jean, c'est mon rêve : Enooorme

» Publié par Otto le 27/12/2008 11:14:00

Damien Jean et son tube C'est mon rêve, c'est tout simplement énooorme !!!!!!!!!

–Là, si nous n'avons pas le Hit de 2009 ;op

The Thundercats fan-made trailer everyone's buzzing about.

Thu, 25 Dec 2008 09:16:19 GMT

The Thundercats fan-made trailer everyone's buzzing about.

While I was a huge 'Cats fan growing up - I can recall thinking that the Mercury Cougar of the '80s was some sort of "official" marketing gimmick because the Cougar logo and the 'Cats logo looked so similar - I haven't necessarily been champing at the bit for a movie update like with Voltron.

It was announced a few years back that studios were looking at producing a film. Warner Bros. jumped on and decided, instead of a live-action flick, they would produce an all-CGI affair. Sounded like a reasonable proposition.

This guy, WormyTV, decided he'd like to see a live-action version instead. So he spent the last year-and-a-half(!) making this trailer. Good for him that he's getting a bunch of buzz. I couldn't imagine working on something like this for so long and have no one see it.

[Reposted from playhouse]

Beardyman beatboxing once more with his Kaoss Pads. Awesome showcase.

Thu, 25 Dec 2008 02:22:57 GMT

Beardyman beatboxing once more with his Kaoss Pads. Awesome showcase.

[Reposted from kaine]

(Image)

Tue, 23 Dec 2008 22:35:13 GMT

[Reposted from DrDreck]

Mac vs. PC: Transformers Style

Tue, 23 Dec 2008 21:27:53 GMT

Mac vs. PC: Transformers Style

[Reposted from hothou via scripty]

Matin de merde

Sun, 21 Dec 2008 08:52:10 GMT

Matin de merde

[Reposted from flavienganter]

Stalk your stalkers!

Sun, 21 Dec 2008 08:36:36 GMT

We've just added a "My stalkers" page, where you can check out what people who are following you are posting. Hopefully this will make it easier for you to turn followers into mutual friends, if you like what they're posting.

But wait, there's more!

We've improved post types review and event, especially how they appear in RSS. Events now also show start times and end dates.
If you're a geek like us, you'll be happy to hear that the HTML output now includes microformats (hReview and hCalendar).
Import some reviews and events: We've added Last.fm events, Upcoming and Qype to the supported services.
Tupalo, Yelp and Goodreads don't show up in the dropdown yet, but if you add RSS feeds from there manually, the items will be properly imported as reviews.
The Pownce migration tool now accepts their export files rather than accessing the API, which was recently shut down (RIP).
We fixed some bugs, most notably the one affecting the "react" window in certain skins. Let us know if you still have problems creating a reaction!

[Reposted from updates]